About the course
Learn the basics about marketing attribution
What Will I Learn?
- You'll understand the most common attribution models
- Familiarity with digital marketing is helpful, but not required
This course is intended to give you the basics about marketing attribution
- Typical digital marketing channels
- Definition of marketing attribution
- Most common marketing attribution models
If you want to dive even deeper into the subject, check out The Complete Marketing Attribution Course. That course covers everything in this course plus:
- How to select the best attribution model for your business
- Implementation - campaign tracking & Google Analytics
- Advanced marketing attribution topics - lookback windows, working with multiple models, etc...
- Extensions to attribution - nuances about direct traffic, how to value offline and view-through marketing, etc...
Who is the target audience?
- Marketers who want to understand more about marketing attribution and their marketing strategy
- Marketing analysts
- Anyone interested in marketing attribution!
Sales and Business Case Development