About the course
Content creation & marketing fundamentals to create and promote strategic, targeted, and measurable content.
What Will I Learn?
Apply content marketing strategies to expand their field of influence
Get people talking about your product/service or brand and increase brand awareness
Become the go-to-resource in your field of expertise
Master the process of customer acquisition through targeted content
Sell more products or services using the appropriate content marketing goals
Boost customer retention rates
Increase engagement and social shares
- Basic marketing skills
- Eagerness to learn a lot about how to market and create content
On the age of information, content is king. But the problem is... everyone want to be the king... every marketer is fighting for attention.
So, how do you differentiate yourself from others and actually get your content seen?
Content marketing is indeed the most effective way to reach more people.
Every step of the purchasing journey, from visitor to raving fan, content is there to supply every content need.
On this short course you'll learn all the content marketing fundamentals, from how to set your content's goal to actually how to create content that spreads itself.
On this course we cover:
- Elements of great content
- Content marketing strategy
- Brand awareness
- Thought leadership
- Customer Acquisition
- Customer retention
- Social shares
Though theoretical knowledge and practical examples, you'll see what industry leaders are doing with their content marketing strategies and you'll learn how to apply them yourself regardless of the niche you're in.
This course is suitable for every type of marketer. Whether you have your own product, are an affiliate marketer or own your own start-up, you'll be able to nurture yourself with the lectures presented on this course.
Take this course if you want to take your content marketing to the next level, effectively communicate your message and squeeze even the last drop out of your content.
Who is the target audience?
- Product/Service owners who want to acquire/retain more customers
- Affiliate marketers who need to create better content and reach more prospects
- Consultants and freelancers who want to get more clients and became thought leaders
- Bloggers looking to create better content and market it more efficiently
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